Social Media and Marketing

 The ghost energy drink team uses most social media people use including TikTok, Instagram, Facebook and X(twitter). However they prioritize using Instagram the most. As on Instagram they post about their sales and new collaborations. They also use it to interact with their customers and supporters, they also post new ads that they later post on their other social medias.




Comments

Post a Comment

Popular posts from this blog

Ch 1 overview of marketing

Image
 Chapter 1: Mission Statement and history  Ghost energy drink mission statement is that they are passionate about sports nutrition and energy drinks. Loves to prioritize their customers and community, with the many collaborations. With the support of their community they can help make a difference with organizations, helping them make a healthier and sustainable world.  The company was founded in 2016 by a former professional body builder named Ryan Hughes and his friend Daniel Lourenco. They launched energy drinks and protein powders in a variety of flavors by doing collaborations with other companies. Such as nickelodeon , sour patch kids, Oreo, Dunkin doughnuts, welches warheads and many more. 
Read more

SWOT Analysis

Image
 SWOT Analysis S- One of their biggest strength is their creative collaborations and the variety of flavors. Both helped maintain the interest of their product. W- The market is competitive which can be difficult to keep up with other companies. Other companies branded themselves to be used in and out of the gym, unlike Ghost. O- They could target another group of people who do not go to the gym regularly and start advertising their drink to a wider audience. T- Companies that are bigger such as Monster and Red bull are threats to Ghost. As they have a wider range of audience and have been in the market longer 
Read more

Ch15- retailing

Image
 Ghost energy drinks is best retailed in regular corner stores/delis and major retailers. Like 7 eleven, Walmart, GNC. It is easily accessible to anyone and is more convenient.  
Read more