Posts

Social Media and Marketing

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 The ghost energy drink team uses most social media people use including TikTok, Instagram, Facebook and X(twitter). However they prioritize using Instagram the most. As on Instagram they post about their sales and new collaborations. They also use it to interact with their customers and supporters, they also post new ads that they later post on their other social medias.
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Ch. 8 - Segmenting and Targeting Markets

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 Ghost energy drink is positioned in the young adult/ single adult. As ghost energy drink market to people with an active lifestyle. And young single adults are mostly the ones active whether it’s going to the gym or needing the little boost for the day. The marketing tactics of the collaborations help reach these young single/ young adults as it sparks their interest. 
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Ch. 16 - Promotional Planning for Competitive Advantage

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 The competitive advantages of the ghost energy drink is the can and collabs they have that others in the market don't have. As they do very unique and odd collabs with different candies and other brands making it stand out from other drinks and their flavors
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Ch.10 - Product Concepts

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The advantages of the brands name and brands mark is very helpful as it makes them stand out from the rest in the market. As the name Ghost is very unique since its a  very odd thing to name as a drink but it fits as its simple, clean and modern.   
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CH-18 - Personal Selling and Sales Management

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   Personal Selling and Sales Management  The selling process for ghost is the same as any other brand. As they first do market research and then they do concept development and branding then product formulation and marketing and lastly distribution.    
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ch-17 - Advertising and Public Relations

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This advertisement of the Ghost energy drink helps showcase their bottle design and unique flavors. The advertisement is simple and modern, there is no taglines or long messages. And it is big and bold as all th attention is on the can.   
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Ch15- retailing

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 Ghost energy drinks is best retailed in regular corner stores/delis and major retailers. Like 7 eleven, Walmart, GNC. It is easily accessible to anyone and is more convenient.  
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