Ch. 8 - Segmenting and Targeting Markets

 Ghost energy drink is positioned in the young adult/ single adult. As ghost energy drink market to people with an active lifestyle. And young single adults are mostly the ones active whether it’s going to the gym or needing the little boost for the day. The marketing tactics of the collaborations help reach these young single/ young adults as it sparks their interest. 



Comments

Post a Comment

Popular posts from this blog

Social Media and Marketing

Image
 The ghost energy drink team uses most social media people use including TikTok, Instagram, Facebook and X(twitter). However they prioritize using Instagram the most. As on Instagram they post about their sales and new collaborations. They also use it to interact with their customers and supporters, they also post new ads that they later post on their other social medias.
Read more

ch 4: The Marketing Environment

Image
 The target market for ghost energy drink is targeted towards young adults who are physically active and do any type of exercise. Using their unique collaborations to get the attention of their younger costumers and the benefits of the drink itself  to attract their older costumers.
Read more

Ch15- retailing

Image
 Ghost energy drinks is best retailed in regular corner stores/delis and major retailers. Like 7 eleven, Walmart, GNC. It is easily accessible to anyone and is more convenient.  
Read more