Justin Bamaca- ghost energy drink

 Chapter 11: Developing and managing products  Ghost energy drink was made in 2020and is made by mixing a combination of water, natural caffeine,  nootropic ingredients like taurine, Alpha-GPC, B vitamins and flavorings. They then carbonate the drink to be fizzy. They change it up when they do unique flavors from their collaborations like making it sour or sweeter or adding more flavor. 

 Ethics and Responsibility  Ghost energy doesn’t have a major situation where they had to live up to a social responsibility. However they have been in a problem where they didn’t specify who could and couldn’t drink their energy drink. Like pregnant women and people with certain conditions. So they apologized and made a statement and fixed their marketing where they listed the ingredients so people can know if they can have it or not. 

 SWOT Analysis S- One of their biggest strength is their creative collaborations and the variety of flavors. Both helped maintain the interest of their product. W- The market is competitive which can be difficult to keep up with other companies. Other companies branded themselves to be used in and out of the gym, unlike Ghost. O- They could target another group of people who do not go to the gym regularly and start advertising their drink to a wider audience. T- Companies that are bigger such as Monster and Red bull are threats to Ghost. As they have a wider range of audience and have been in the market longer 

 Chapter 1: Mission Statement and history  Ghost energy drink mission statement is that they are passionate about sports nutrition and energy drinks. Loves to prioritize their customers and community, with the many collaborations. With the support of their community they can help make a difference with organizations, helping them make a healthier and sustainable world.  The company was founded in 2016 by a former professional body builder named Ryan Hughes and his friend Daniel Lourenco. They launched energy drinks and protein powders in a variety of flavors by doing collaborations with other companies. Such as nickelodeon , sour patch kids, Oreo, Dunkin doughnuts, welches warheads and many more.