SWOT Analysis

 SWOT Analysis

S- One of their biggest strength is their creative collaborations and the variety of flavors. Both helped maintain the interest of their product.

W- The market is competitive which can be difficult to keep up with other companies. Other companies branded themselves to be used in and out of the gym, unlike Ghost.

O- They could target another group of people who do not go to the gym regularly and start advertising their drink to a wider audience.

T- Companies that are bigger such as Monster and Red bull are threats to Ghost. As they have a wider range of audience and have been in the market longer 




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