Ch 1 overview of marketing

 Chapter 1: Mission Statement and history 

Ghost energy drink mission statement is that they are passionate about sports nutrition and energy drinks. Loves to prioritize their customers and community, with the many collaborations. With the support of their community they can help make a difference with organizations, helping them make a healthier and sustainable world. 

The company was founded in 2016 by a former professional body builder named Ryan Hughes and his friend Daniel Lourenco. They launched energy drinks and protein powders in a variety of flavors by doing collaborations with other companies. Such as nickelodeon , sour patch kids, Oreo, Dunkin doughnuts, welches warheads and many more. 

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