Ch15- retailing
Ghost energy drinks is best retailed in regular corner stores/delis and major retailers. Like 7 eleven, Walmart, GNC. It is easily accessible to anyone and is more convenient.
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Ch6- consumer decision making
The other brands consumers think of when buying energy drinks would be monster ,redbull, Celsius, C4 and prime. As these are big brands when it comes to this market and are easily obtainable in any store.
Ch-5 developing a global vision
The global vision of Ghost energy drink is to be more innovative and have more strategic collaborations. As they stand out with their unique collaborations to resonate with their customers, which lead to more sales.
ch 4: The Marketing Environment
The target market for ghost energy drink is targeted towards young adults who are physically active and do any type of exercise. Using their unique collaborations to get the attention of their younger costumers and the benefits of the drink itself to attract their older costumers.