Ch-5 developing a global vision

 The global vision of Ghost energy drink is to be more innovative and have more strategic collaborations. As they stand out with their unique collaborations to resonate with their customers, which lead to more sales.




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 SWOT Analysis S- One of their biggest strength is their creative collaborations and the variety of flavors. Both helped maintain the interest of their product. W- The market is competitive which can be difficult to keep up with other companies. Other companies branded themselves to be used in and out of the gym, unlike Ghost. O- They could target another group of people who do not go to the gym regularly and start advertising their drink to a wider audience. T- Companies that are bigger such as Monster and Red bull are threats to Ghost. As they have a wider range of audience and have been in the market longer 
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