Ch6- consumer decision making
The other brands consumers think of when buying energy drinks would be monster ,redbull, Celsius, C4 and prime. As these are big brands when it comes to this market and are easily obtainable in any store.
Social Media and Marketing
The ghost energy drink team uses most social media people use including TikTok, Instagram, Facebook and X(twitter). However they prioritize using Instagram the most. As on Instagram they post about their sales and new collaborations. They also use it to interact with their customers and supporters, they also post new ads that they later post on their other social medias.
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